Bachelor of Business Phase Two Design
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Bachelor of Business | Phase Two


The Design major has been developed to provide future business leaders with the innovative capabilities to advance NZ business and economic development through the application of design-led thinking.

It will introduce business students to the principles and practice of design from working with designers to the application of design in effective management processes. Students will also develop their visual awareness and gain a sound appreciation of the interrelationships between design, creativity and innovation. Through this major, students will come to recognise the value of design whether they are developing a pioneering product, leading a groundbreaking project initiative or embarking on an entirely new business venture.



  • Product development coordinator
  • Product manager
  • Change agent
  • Design manager
  • Design strategist
  • Project leader
  • Business innovator
  • Entrepreneur



Level Six:

116800 Activating Creativity
116801 Managing Design Processes in Business
116802 Design Contexts

Level Seven:

117800 Design and the Consumer

Select Two:

117801 Quick-fire Prototyping
117803 Sustainable Design
117805 Breakthrough Thinking
117806 Design Futures
407105 Human Computer Interaction
467955 Entrepreneurship and Innovation
487965 Strategic Brand Management