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Business at AUT

Get your information pack AUT Business School - Winner of the 2008 Vero Excellence in Business Support Awards for Best Education Provider.

As the strength of the country's economy grows, so does the need for a new breed of business person. AUT Business School graduates are prepared to meet this demand.

The Business School’s teaching is student-centred and is focused on actively engaging our students in their learning. Small interactive classes mean our students are challenged to ask questions, explain their ideas and work
co-operatively to frame and solve problems.

The result?

Our Bachelor of Business graduates have an entrepreneurial spirit, highly developed critical thinking and the expertise and professional skills to meet the challenges of a changing business environment.


Katherine Monk

Katherine Monk
Bachelor of Business – Advertising & Management


Design Major

Bachelor of Business – Design major


Case Competitions

Case Competitions


Group Fitness is Meant To Be Fun!

Group Fitness Gold Coast is exactly what it is meant to be — a group of persons exercising together. The workouts typically take place under a carefully constructed and planned program. It is the latest trend in exercise across the globe and brings great results.

One benefit of personal trainer Gold Coast is that it fits perfectly into the busy schedules of most people. Today, people are overburdened with work and busy with their family, fulfilling their routine obligations. No one has the time to pay attention to his body for staying strong and healthy. The class usually meets about twice each week and lasts no more than an hour. The exercise regimes are targeted at the whole body. Thus, one only needs to spend minimal time to stay in shape.

In every class of group fitness at Gold Coast, muscle groups of the whole body are targeted for systematic strengthening. The full body gets toned at one go. The intensity of the program makes its crucial to rest between sessions. That’s why the group fitness regime of two classes each week is perfect for most.

fitness training

Gold Coast boot camps eliminates the problem of exercising alone at the gymnasium by placing participants in a motivating group with other members who all have common fitness goals. The group is placed under a qualified group fitness in Gold Coast instructor from a Gold Coast boot camp to offer support and guidance. The group fitness class is typically planned and choreographed in advance. The participants in the class are guided through a routine from start to finish.

Exercise programs of group fitness in Gold Coast are challenging, yet never boring. Time passes quickly when you are involved in so many workouts. While time often drags in other exercises like the treadmill or walking, workouts at the group fitness camp will leave you surprised to see the session getting over sooner than imagined as group activity is involved.

Another benefit is that the qualified trainers of group fitness of Gold Coast at the Gold Coast camp, provide participants with all the necessary help. You get toned muscles, a fitter body, better tissues and lower body fat. The sessions also help you in confidence building.

So, go ahead and join the Gold Coast group training program and remain healthy. You would have fun working out as you will meet persons with similar fitness goals. And who doesn’t know that fine camaraderie builds a sound mind in a sound body.

Tips for a Successful Personal Bondi Personal Trainer Business

Running your own personal training business can be extremely exciting and challenging. If you are taking the bold step towards starting your own personal training business, then you need to keep in mind a lot of factors right from what do you want to specialise in to the required personal training certifications. If you want to make it big in the industry, then you need to keep certain factors in mind, while starting your business and building up your Bondi personal trainer site.

Specialisation is important

When your clients come to you, they are choosing you out of the many options, thinking that you are offering the best from the lot. So, to ensure that they turn into loyal customers, you need to specialise your personal training. It could be anyone including pregnant ladies, seniors, women, differently abled, body building or even weight loss. Keep it as small as possible because you do not want your clients to feel unsatisfied at the end of the training sessions. A good way to be found in on the web through Bondi personal trainer Myspace.

Get personal training certifications

You can be famous, but people still want to know what your qualifications you have gained over the years. Always ensure to hang your certificates on a wall at your personal training centre. It is an open access to all those who want to check out your credentials easily. In addition, it is another way of showing off your knowledge.

Successful Personal Trainer

Market your brand well

Don’t compromise on promotion and branding. People will always recall a brochure or your business card when they think of personal training. It is always best to create a budget just for marketing your business. Keep offers such as free workshops, discounts for first 50 customers and have a special class every week. In addition, you can invite a guest trainer to keep the momentum of your classes going. Remember, people always want something more for what they are paying.

Keep the rates reasonable

Since you are starting out, it is necessary that you have an edge over your competition. Keep your prices as per the market rates and do not compromise in terms of quality. Customers at the end of the day always want to know if their expenses were worth it or not. If they find your classes worth it, they will justify and encourage their friends to also join your personal training centre. You can always keep the rates lower than your closest competition by a few dollars.

Get liability insurance

You do not want to end up paying if your client during training injures him or herself and decides to sue your company. It is always best to have good liability insurance so that the burden of settling with a client does not fall on your head. Don’t hesitate to spend a little more to pay for premiums as it will work in the long runs.

Consult legal expert

Since you are starting your own business, make sure you keep a legal expert with you, especially, when you are seeking approvals and signing any agreements. It is better to be cautious than to be sorry later.

SEO & Fitness Web Design is an Essential Marketing Tool for Any Personal Trainer

Personal Training Personality – The Instant Friend

As a personal trainer you need to have a great ‘selling’ personality. You are in the business of constantly meeting and interacting directly with other people and as such your ability to attract and connect to people is important. Some major aspects of a ‘selling’ personality are: Openness, agreeableness, extraversion and conscientiousness. Since ‘personality’ is basically defined by one’s experience as a child, if you find your selling skills in your fitness marketing have not been too successful till now, read on for some tips on how you can make a change.

 fitness internet marketing

  • People react to a friendly and engaging approach. As a personal trainer you need to approach potential clients in a friendly, understanding and warm manner. However be careful not to cross the line of a professional relationship. If a client becomes a friend you can lose your edge as a professional, and the client could take undue advantage of such friendship. You should offer the right amount of guidance and information, but stay within professional boundaries.


  • As a fitness consultant you might tend to use your extensive knowledge in fitness marketing to attract clients. Your may feel your knowledge of science and data could impress clients. If this is your main approach it could back-fire. Too much professional jargon from your side could put the client off. What clients like is a chance to air their requirements, and a patient ear. They are not too interested in hearing about your credentials etc and would prefer the you to concentrate on what their goals are and how you can help to reach such goals. So make sure you listen attentively to the client’s interests and needs.


  • As in other businesses marketing for personal trainers via social networking can be a useful tool for any fitness business. You may be spending a good bit of your time attending networking events in the hope of connecting with potential clients or gaining referrals. If you are doing so at the cost of one-on-one consultations it could have a negative effect. Instead of spending time meeting up with a lot of people at networking events, you should be more focused on doing individual consultations. This approach helps to build better relationships and rapport and could also lead to some referrals at a later stage.


  • As a personal trainer with a good selling personality, have you indulged in hard selling? No doubt this approach could prove successful especially if a client is hesitant about making a decision. Hard selling often involves scare tactics forcing the client into an ‘either or’ situation. As mentioned above, this approach is often successful. But – it can also have an adverse effect. Being forceful can also rub people up the wrong way. Instead of pushing a strong sales pitch, you need to build a sense of trust in the client. Try for a more personal relationship in an effort to get to know the client better.


  • SEO and Web design for fitness trainers is essential for generating consistent leads. If you know how to rank your website on page one of Google you can really dominate your competition online. I recommend hiring an SEO expert to take care of this for you as the algorithm is constantly changing.



Keep in mind that your personality and approach as a personal trainer is the most valuable asset you have. You need to adopt the right selling techniques, and realise your success will depend on how prospective clients perceive you.

3 Tips for Find the Best Personal Training Certification

Dynamic Flexibility

When checking the client out for any dysfunctional problems, you have to take into account aspects such as dynamic movement, static posture and the client’s range of motion. You need to have the ability to assess the abovementioned problems and be able to interpret and conduct assessment of the same.

Your client may have goals such as losing weight, improving performance etc. and when you assess any dysfunctional movements you will be able to guide the client to reach their goals without risking any injury. Once more information gained during your Algarve personal training certification will prove useful.


How to implement corrective exercises

These exercises could be considered as too simple and low in intensity and as such not very effective in any training programme. Do not get swayed by such opinions. Corrective exercises form the base from which effective and safe training programmes can be launched. Your ability as a personal trainer to successfully help the client will improve. The clients will also be grateful and impressed with your ability to create a workout programme which keeps them pain-free and yet helps them to achieve their goals. These are exactly they type of training programs you’ll learn at mt.ptcertifications.com.

How to keep abreast with latest techniques

There are many professional official bodies which regularly update training programmes for the benefit of personal trainers. You need to keep updated with such programmes in order to increase the range of your training prowess and may be to learn new corrective exercise principles. The trend now seems to be application-based opportunities with learning interactive modules, client scenarios and cueing videos.


Statistics reveal that people who start fitness training programmes suffer injuries when they already had inflictions such as low-back pain etc. Out of 100,000 ACL problems which were reported in a particular year, 75% were related to the person’s inability to control the body when in motion. Another 20% or so suffered from shoulder pain. As such it is important for you as a personal trainer to have the skills and knowledge to guide your client during workouts, ensuring that they do not run any risk of injury.

Source: You can find more information at the PT Certifications site